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How to setup Google Ad reporting

Step 1 - Choose the correct Google Ad Account in Integrations

The user who has the connected google account should have the maximum permissions as a user (administrator) or google ad account manager access.

How it works

Tracking templates must include a ValueTrack parameter that inserts your final URL, like {lpurl}

Once your ad is clicked, these parameters will insert your final URL. If you don’t include a URL insertion parameter in your tracking template, your landing page URL will break.

If you want to add more than one ValueTrack parameter to a single URL, simply append them together in your URL using an ampersand (&), like this: {lpurl}?matchtype={matchtype}&device={device}.

Set up or edit a tracking template with ValueTrack parameters at the campaign, Ad group, and or Ads and Extension level – Follow this article


Final URL:

Paste the Tracking Template URL from above in the “Tracking template” field below.

Step 4: Adding Script for Precautionary Measures (See Help Doc)

The script is a simple example of how you would set up the Google AdPrecautionary tracking code. The script acts as a fail-safe if the UTM template fails in capturing the attribution data. 

It will track all clicks on a particular link and send it to Google Analytics. The only thing that needs to be changed in this script is the URL for the tracking page, which should match the one used by your website.

How to set up Google Ad Precautionary Tracking Script

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